![]() ![]() After all, how embarrassing to have all of your Facebook friends-including your in-laws and your old high-school friends you haven’t talked to in 10 years-get that invitation from you.īut believe it or not, this has worked amazingly well for many companies. I’m sure you’ve seen this: you register for an app and you get asked if you want to invite your email contacts or your friends from Facebook or Twitter to register as well. Note : If you don’t run a software company, like a SaaS or an app, you can still implement some of these ideas to your business, especially the last two tactics shared below. After the video, we’ll unpack Bronson’s advice.ĮXCLUSIVE FREE TRAINING: Successful Founders Teach You How to Start and Grow an Online Business To learn more about this, check out the video below where growth hacker extraordinaire and Foundr course instructor Bronson Taylor goes over these tactics in detail. In this article, you will learn how these companies and others turned their very products into marketing channels, so you can implement those same tactics in your company, and hopefully, get similar results. It’s a concept companies like Spotify, Dropbox, and LinkedIn have all used to become the industry champions they are today. ![]() ![]() These outreach tactics usually try to nudge people into visiting a website, signing up for something, or straight-up making a purchase.īut what if your product itself could do the marketing for you? What if, rather than hustling to get people to know and love your product, the product did the outreach work for itself? The traditional route in marketing is pretty straightforward-you promote your product through the use of ads, articles, videos, etc.
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